Shoppers urged to not ‘toy’ with safety this Christmas

East Riding of Yorkshire Council trading standards is issuing a vital warning to residents to prioritise safety when purchasing children’s toys this Christmas.  

With many families feeling the pinch and turning to online marketplaces for bargains, the council warns that extra caution is essential to avoid hazardous counterfeit goods and keep children safe.

Every toy sold in the UK must carry a CE or UKCA mark – a legal declaration by the manufacturer that the product meets essential safety standards. This mark should be permanent, clearly visible, and located on the toy or its packaging. If online listings do not show these marks, do not buy the item.

When shopping via third-party marketplaces, ensure the seller provides a UK name and contact address on the website and on the product or packaging. This is a legal requirement for traceability and a sign that the toy complies with strict British safety standards.

Upon delivery, verify that the toy bears the CE or UKCA safety mark and includes the UK contact details of the manufacturer or importer. If you have any concerns about its compliance or quality, return the item promptly through the seller’s official online returns process.

Before giving a toy to a child, inspect it carefully for risks such as sharp edges or small detachable parts which may be choking hazard for under-threes, loose cords that could cause strangulation, unsecured batteries, or poor-quality manufacturing

Always follow age suitability warnings and ensure instructions are provided in English.

While second-hand toys do not require the same labelling as new ones, they must still meet safety standards under the General Product Safety Regulations 2005. Ideally, choose toys that retain CE or UKCA markings and are in good condition.

Councillor Lyn Healing, East Riding of Yorkshire Council cabinet member for communities and public protection said “Our priority is the well-being of East Riding residents, especially children enjoying their new gifts. While most toys sold on the high street or online are safe, dangerous toys continue to be supplied to unsuspecting consumers.

“By taking a few extra moments to check for the proper markings and obvious faults, consumers can help ensure a safer Christmas”.

Consumers who encounter potentially unsafe toys or wish to report issues to trading standards should contact the Citizens Advice consumer helpline on 0808 223 1133 .